PAGE 15

GROUP TELEPHONE AND 800# RATES

With Atlas you will be entitled to our group long distance and 800# rates. The long distance rates are as low as 4.9¢ a minute, 24 hours / 7 days. Along with this rate you also get a FREE 800 or 888 toll free number for you business.

MARKETING MATERIAL AND CO-OP ADVERTISING

You will have the very finest in brochures, flyers, videos and other marketing materials. Other businesses have to spend thousands of dollars for these materials. In our industry the travel suppliers will provide these materials FREE.

Most of our suppliers have excellent CO-OP advertising programs. In most cases they will pay up to 50% of your promotion costs. In many cases, we can assist you in networking with other agents and sharing advertising costs.

The most effective way to market travel is by using "Point of Sale" marketing. In other words, do not place generic ads that read: "XYZ Travel - Full Service Travel - Call (888) 555-1212".

Travel Marketing is most effective when you promote a specific travel special, for example : "XYZ Travel is offering a fabulous 7-day cruise to the Caribbean, normally $1,980. You can take this unforgettable vacation for $880 if you book by (Date) Call (888) 555-1212".