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WHY DOES IT WORK ?

When was the last time you were actually in a travel agency ?

Look at the advertisements in the Travel Section of your local newspaper. Notice how many of the ads list only a telephone number and do not list an address.

If you saw a trip that you were interested in and called for information,

You might be calling a large store front travel agency, and some times you are. You could be calling across the country and some times you are.

Remember you can offer every service to every destination that you might see in those ads in the newspaper. You can do anything that any store front travel agency can do.

Most of the travel companies use a 1-800 number. You can have a 1-800 number right into your home though one of Atlas preferred vendors for no additional cost. Long distance rates do apply as low as 4.9¢ per minute and are constantly decreasing.

Most people make travel and vacation plans at home, in the evenings and on the weekends. When they want information or are ready to make a decision, most travel agencies are closed.

Who would have the competitive advantage ?